iMocha, the world’s largest API-driven skills intelligence platform, was built to transform the way organizations approach hiring. At its core, it addresses a single, pervasive challenge: the inefficiencies of traditional recruitment.

For this project, the brand strategy and visual identity were developed to reflect iMocha’s forward-thinking mission. Illustration played a central role in the system — adding clarity, approachability, and a distinct personality to the brand language.